When I started working with Adwords back in 2003, I saw that it was a revolutionary approach to marketing. Google’s pay-per-click (PPC) program, along with others, was very basic, but it was the perfect synthesis for using search as an advertising platform to match the user with the product or service.
This blog is an attempt to explore and understand the complexities and opportunities of search marketing. I hope that through my experiences, you can learn more about the topic. I also ask that if you have a question or you disagree with something that I have said, please let me know.
As for my history, in 2003, I started my own internet marketing company called Barron Productions. The company grew for four years and was acquired by GravityFree. I am married with two lovely children. I enjoy mountain biking, trail running and playing live music.